Straight talk about software, for people who aren't software people.
I write about the decisions non-technical founders face when software enters the picture.
I can help with when to build, when to buy, how to hire, what to watch out for, and how to tell if a project is going sideways before it's too late.
I don't give you tech jargon. We have a real conversation.
Have a software situation you're trying to figure out?
The discovery call is free and up to 45 minutes.
No pitch, just a real conversation.